Plastic Logic Poised To Take On Amazon??

July 23, 2009 | By Admin In Technology |

After the news that Plastic Logic and Barnes and Noble were teaming up to attack the eBook market, I think their intentions should have been pretty clear. Just in case there was any question in your mind, however, Plastic Logic announced today that their new reader will connect to the Internet wirelessly via AT&T’s 3G network. That means the Plastic Logic reader, like the Kindle 2, will allow readers to connect wirelessly to their bookstore and shop for content from anywhere.

I’ll stop my comments there and let you all make your own snide comments about whether you hate or love AT&T’s network. Keep reading for the full press release from Plastic Logic.

Plastic Logic announced today that AT&T’s* 3G network will provide the mobile broadband connection for the Plastic Logic Reader, the eReader created for mobile business professionals, when it launches in 2010.

The Plastic Logic Reader, which is also Wi-Fi enabled, is the ideal companion for busy, on-the-go business professionals who want to keep up to date on key information and who need to read and review multiple documents throughout the day. The Plastic Logic device is about the size of an 8.5 x 11 inch pad of paper, less than a ¼ inch thick and weighs less than many print magazines. The innovative eReader features the largest screen in the industry and an intuitive touch screen user interface.

“We’re extremely proud to be able to offer the Plastic Logic Reader with the nation’s fastest 3G network through AT&T. This alliance is a pillar in our strategy to providemobile business professionals with a device that delivers a great reading experience, and is fully connected through 3G and Wi-Fi to deliver easy access to digital content,” said Richard Archuleta, CEO of Plastic Logic.

The Plastic Logic Reader is unique among its competitors due to its plastic display, which is based on the company’s revolutionary plastic electronics technology. The eReader features the first ever, commercial high-quality plastic display and an outstanding E Ink reading experience. Its battery lasts days, instead of hours. Designed specifically with mobile business users in mind, the Plastic Logic Reader will connect its users with their desired business and professional newspapers, books, periodicals and magazine content and will support the document formats business users need, including PDF, Word, PowerPoint, and Excel documents.

"The Plastic Logic Reader is an impressive device and we look forward to providing the wireless connectivity that will keep business professionals connected to the news, information and entertainment they desire while on the go,” said Glenn Lurie, president-Emerging Devices and Resale, AT&T Mobility and Consumer Markets. “There is tremendous market potential for electronic reading devices and we look forward to powering this revolutionary device with the nation’s fastest 3G network.”

Users will be able to connect to content and download it wirelessly through AT&T’s 3G network, which offers the best wireless coverage worldwide. Built on the GSM family of technologies, the de facto wireless world standard, AT&T’s 3G wireless network brings enormous economies of scale to electronic manufacturers who are eager to cost-effectively incorporate wireless technology in specialty devices. AT&T devices work in more than 200 countries and regions. AT&T is also the nation’s largest Wi-Fi provider, with more than 20,000 hotspots in the United States and more than 90,000 hotspots globally in 89 countries through roaming agreements.

The Plastic logic Reader with the Barnes and Noble bookstore and AT&T connectivity is expected to ship in early 2010, which gives Amazon about 6 months to get their act together…

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